From guardian.co.uk The BBC iPlayer on-demand programming service has seen a 14-fold increase in visits following its relaunch and first marketing campaign, according to traffic figures.
An analysis of how people are finding their way to the BBC iPlayer homepage found that over half of the traffic came from other BBC websites, according to internet traffic research firm HitWise.
The official websites for EastEnders and Doctor Who - which both had hugely popular Christmas Day shows - were found to be the biggest sources of iPlayer traffic among the BBC's programme sites during the period surveyed by HitWise.
HitWise compared internet traffic to the iPlayer for the week ending December 8 and the week ending January 5
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