THE Christmas special episode of Doctor Who, which guest-starred Kylie Minogue, was the most viewed program on the BBC's iPlayer website in the first two weeks after its official launch, the broadcaster says.
The iPlayer is the BBC's catch-up service which allows viewers to download or stream BBC programs online, for free, up to seven days after they have been broadcast.
The BBC said more than 3.5 million programs had been streamed or downloaded in the fortnight after the iPlayer's Christmas Day launch, with more than 1 million people visiting the website.
Director of BBC Future Media and Technology Ashley Highfield said the viewing figures were wonderful start for the iPlayer.
"Typically, people who use the BBC iPlayer are spending nearly half an hour a day watching streams of their favourite programs, suggesting that it looks set to revolutionise the way BBC Television programs are viewed in the UK."
With more and more viewers turning to the internet, the BBC and other broadcasters are under pressure to put their content online.
The BBC formally launched the iPlayer at Christmas, after a lengthy development which included a beta pilot from July 2007.
Users can choose to stream or download a choice of 250 BBC programs from the previous seven days.
Sadly if you live outside the UK, you cannot use the player, but they are working on n international version now.
No comments:
Post a Comment